AUTOPROMOTEC 2022
Watchword: energy transition
Rich array of MA-FRA innovations for the professional
For MA-FRA, Autopromotec 2022 is an opportunity to return to meet car care professionals in presence. Numerous new products will be presented at the booth (Hall 25 - B17), both for the lines dedicated to Washing Centers and professional detailers, as well as for those aimed at enthusiasts.
Bologna, May 25, 2022 - Autopromotec 2022 is a very important moment for the aftermarket sector: there is a return to meet Customers and Partners in presence and there is finally the opportunity to know "live" all the latest innovations developed by companies. MA-FRA is the protagonist in Bologna with a booth full of new technological solutions dedicated to both Car Care professionals and enthusiasts.
Today, MA-FRA goes further by offering concrete solutions to the daily problem of energy consumption, introducing products with "Energy Safe" technology that allows high performance to be maintained even with the sole use of cold water, thus allowing the operator tangible and direct savings on their electricity or gas bill.
Since 1965, MA-FRA has revolutionized the car care industry to become synonymous with excellence in the car wash products market.
At Autopromotec 2022, MA-FRA presents a wealth of new products that certify the company's experience and expertise in the industry. Lots of novelties that will further expand the rich and complete offer of car care products to support all car care professionals and do-it-yourself enthusiasts with even better performing solutions characterized by important technological innovations.
All new MA-FRA products dedicated to every car care professional and enthusiast are on display in Hall 25 - Stand B17.
Solutions for Washing Centers
MA-FRA's offer for carwash centers, consisting of quality and eco-friendly products, is certainly one of the most comprehensive on the market. For more than 55 years, MA-FRA has been working closely with carwash professionals and, thanks to this long experience, is able to offer the best solutions regarding detergency, also providing its Customers with a network of consultants capable of analyzing each individual need and studying the most suitable solutions for each wash center, also solving any problems.
At Autopromotec 2022, MA-FRA will present its specific solutions for each stage of washing a vehicle, starting from pre-washing, through washing, exterior and interior refinishing and surface protection. There is also no shortage of solutions dedicated to the maintenance of systems of all types, from automatic car washes to box-self to manual car washes.
MA-FRA's R&D laboratory has studied two important technologies that make the products intended for professional washers even better: N.A.R.T. (No Air Required Technology), thanks to which it is possible to create a soft foam even without the aid of air; Energy Safe, a technology that saves energy because it allows the washers to work even when cold, thus avoiding the need for the washers to heat the water, with a significant cost saving.
Focus on prewashing: the most important step
Prewashing is a key step in proper vehicle care. In the prewash stage, in fact, nearly 80 percent of dirt can be removed. A prewash performed thoroughly and with the right products therefore ensures an optimal result. It is precisely for this reason that MA-FRA has focused on creating increasingly innovative solutions, and at the fair it is presenting a series of novelties capable of satisfying the different needs of professionals. Supermafrasol Foam is the foaming version of one of the most popular products for wash centers. Usable in self stalls as well as in automatic systems or in manual washing, this product creates a special emollient foam capable of ensuring a very effective prewash, removing most of the dirt present on the vehicle, also thanks to the innovative N.A.R.T. and Energy Safe technologies. Another new product at the MA-FRA booth is Iglù Foam Prewash, also featuring N.A.R.T. technology, which can create a foaming igloo around the car. The product is ideal for hand washing and box-self washing. Blue Ice Foam is the product, with N.A.R.T. technology, suitable for manual washing.
Only the best for Washing Centers
For CarWash centers, in addition to numerous novelties dedicated to the prewash stage, MA- FRA presents new products dedicated to both vehicle washing and equipment care.
Best Fluo is the colorful line derived from the Best Selection range, MA-FRA's most popular selection of products among carwash center professionals; it consists of products for prewash, shampoo, rim wash and a wax. With this line, in addition to ensuring an excellent end result, the washer will be able to stand out from the competition and present new washing programs, creating a pleasant scenic effect in their facility.
Unika Line is MA-FRA's premium line designed for washers who want to offer their customers high-level performance. At the show, MA-FRA presents BX2, the specific prewash product with Energy Safe technology, so it can also be used with cold water, perfect for automatic systems. Like all Unika Line products, it is "VDA approved" therefore safe on aluminum, plastic and rubber and generally on any car surface.
For washing wheels, both alloy and iron and steel wheels, the novelty is Heavy Metal, a product designed for manual washing and with exceptional performance. For the treatment of tires there is Nouveau Noir Evo, the tire black with a completely renewed formulation, even better performance.
MA-FRA has designed new, even better performing formulations for some of its most popular products. Mafrasol, the high-quality emollient prewash for quick washing, is now available in version 2.0. The product can be used in any type of system, both automatic and box-self and manual, and is even better performing thanks in part to the new N.A.R.T. technology . Version 2.0 is also available for Last Touch, MA-FRA's iconic superfast liquid wax, now even better performing and easier to use, for an even more accentuated gloss effect. Also Pulimax, the purifying product suitable for complete car interior cleaning, is now even better performing and available in version 2.0.
Also new are products dedicated to the care of washing plants, starting with. Bio-Starter, an enzymatic product ideal for wastewater treatment and designed to maintain the standards required by regulations. It is also a very effective solution for bad odors caused by mold and stagnant liquids, a typical problem in wash centers. Also presented. Foam Killer, a product capable of breaking down the foam that forms during washing and compatible with enzymatic products such as Bio- Starter.
Solutions for Detailers
#Labocosmetica is the division created specifically to develop the highest quality products designed to meet the needs of professional detailers. All solutions are developed by the MA-FRA Research & Development center and are perfectly in line with the company's philosophy aimed at providing the market with products with maximum ease of use and efficiency that, at the same time, support the work of professionals and are strictly Made in Italy.
In Bologna, car detailing professionals can discover the latest #Labocosmetica. #Glico is the glycolic acid-based fabric cleaner, ideal for removing inorganic residues, minerals, dust and dirt stains from seats and mats. #Lubrifica Plus is the lubricant for the application of PPF protective films, wrapping and glass tinting. #Perfecta 2.0, quick detailer that is even easier to use and, thanks to a new formula, provides a greater gloss effect. #Perfecta SiO2, with ceramic component, is the quick exterior detailer that also creates a very durable thin protective layer on the surface of the car.
#Labocosmetica is the ultimate expression of "cosmetics for cars," a guarantee for professional detailers: a great concentration of technology, innovation and tradition dedicated to those who demand the best for the treatment - down to the smallest detail - of any vehicle.
Maniac Line: for car care maniacs.
Autopromotec is an opportunity to introduce industry professionals to Maniac Line, MA-FRA's latest product line dedicated to car care maniacs, which is already becoming a must-have among all enthusiasts. In fact, the new line of car care products developed entirely by MA-FRA in collaboration with professional detailers meets the demands of true enthusiasts.
Maniac Line's range of products, which can cover every stage for cleaning and treating both the interior and exterior of the car, will be presented in Bologna with two really interesting new products that will soon be available to all enthusiasts: Waterless and Rinseless. The former is a product for cleaning the car without the use of water, while the latter is similar to a shampoo but does not require rinsing and can therefore be used for a dry wash.
All washing accessories
For proper washing of any vehicle, in addition to using the most suitable products, it is also important to have the proper equipment. For this reason, in addition to offering a huge selection of gloves and microfiber cloths specific to each application, MA-FRA has created the new Wash and Rinse Buckets, designed for the double bucket technique, and MA-FRA Detailing Brushes, designed for even more thorough cleaning of the exterior and interior of any vehicle.
MA-FRA's new Wash and Rinse buckets are made of sturdy black plastic, with very attractive graphics, and designed to achieve the best performance during the washing and rinsing phases. The Secchio Wash is designed especially for the washing phase, allowing you to create a perfectly dosed solution of water and shampoo. The Secchio Rinse is its ideal companion for the rinsing phase. An indispensable accessory for safe washing is the Grit Safe grid : placed at the bottom of the buckets, it separates the dirt and debris released by the glove or sponge used during washing, thus avoiding creating swirls and scratches on the bodywork.
MA-FRA's new Detailing Brushes are made with a sturdy, flexible rubber handle that ensures a good grip during use, allowing you to operate in complete safety and with absolute precision during cleaning and washing. Available in 2 versions, Red and Lime, they are ideal for even more thorough cleaning of the exterior and interior of any vehicle. The Red Brush, with red bristles made from a blend of two polymers, is the ideal solution for treating exterior surfaces. The Lime Brush, with star-shaped bristles made from Dupont®'s KREX®, is ideal for cleaning interiors because it removes dirt from the most difficult spots, even from sensitive or lacquered materials, without running the risk of damaging them.
Autowellness APP 2.0
At Autopromotec 2022, MA-FRA is also presenting the new version of theAutowellness APP, which collects the best wash facilities, outlets and detailing centers that use MA- FRA products. Through the app, users can easily search and reach the nearest center and find the best solution according to their needs.
MA-FRA offers a choice of 3 membership packages: the first includes the presence on the APP of its center, with a geolocation function; the second also allows the customer to book the washing service; the third also includes the creation of a website dedicated to the washing center.
In addition, every carwash facility, point of sale and detailing center will now be able to use the Autowellness App to collect points, through a dedicated QR Code thanks to which it is possible to upload points according to the service offered and then offer discounts or benefits based on their promotions: just as it usually happens with paper cards on which the washer applies his or her stamp at each wash.
With the new version of the Autowellness APP, the promotion tools dedicated to professionals who decide to use MA-FRA products for their business increase.